Monday 17 March 2008

(Professor) Roger Irrelevant


I'm increasingly frustrated with academic writing. There are many reasons for this but two stand out in reference to the research I'm currently doing - which, being in a business school, should be a thousand times more relevant than, say, someone studying the history of pockets.

First, there's the question of relevance. I've just completed a piece of work for the UK government research council examining the extent to which academics meet the research needs of industry. The answer, in a nutshell, is not at all. Don't get me wrong here - I'm not one of the children-of-Thatcher fascists who believe that academic research should be dictated by the economy. It's just that, if academia produces, for example 200 articles (funded by you) on management consultancy, it would be nice if management consultants actually read some of this research - but they don't.

The reason they don't is because our writing in inaccessible, elitist and needlessly complex. Another reason is that when you finally work out what an academic is really trying to say, it is either incredibly obvious (businesses exploit people; organisations make us think certain things) or too boring to warrant anyone else reading it.

Maybe one in every hundred articles I read will actuallyEven if one drops the 'relevance to the economy' criteria beloved of Thatcherites everywhere and seeks instead relevance against moral, social or 'progressive' (as if) criteria, we still fall short. be read by a policy maker and the odds are it will be ignored for the reasons already cited.

It appears that the sole audience for academic writings is....academics. There is a circle of intellectual masturbation by which academics write for other academics who then attempt to "improve" on their writing (more acurately, try to use it to get something published). The flaw in this entire incestuous orgy is that the knowledge social scientists create, unlike real scientists, is not cumulative - social scientists are no closer to understanding society, people or change that they were 100 years ago. They have simply splintered into a miriad of diverse groupings which talk past each other, babel-like, lampooning and misunderstanding in equal measure.

The cause of the problem is two-fold. The first are the funding bodies (and the RAE) which appear to rank highest those journals which are most inaccessible and irrelevant (Organization anyone?). The second is that, virus-like, post-structuralist have spread the theory (and practice) that, as no-one has 'real' interests, there is no point feeding the hungry, clothing the poor or healing the ill, because it is all socially constructed anyway - and it would be demeaning their identities to suggest they should not be happy with their lot.

I'm exaggerating to make a point here. But I think thirty years of postmodern writing has singularly failed to make a difference (or even wanted to). The old Marxists may have had a flawed ontology but at least they manned the baricades


4 comments:

Anonymous said...

Hi Joe,

I'm a student of the OB module this year, got directed to your website by a friend's procrastination the other day! Very impressed with the blog, interesting and reassuring to see that not all academics are akin to churning out endless reams of relatively meaningless research. Meaningless to me anyway!

But them, we always did know that about you! I have to commend your ability to single-handedly re-kindle interest in the degree scheme. That seemed to be a shared view last semester amongst my group aswell. Have to say you inspired me actually, I applied for a number of internships within Consulting firms. Got furthest with Accenture, but at the end of the 2nd interview stage it wasn't to be.

So yeah, just a long-winded thank you for getting us through the year. And it's great to see someone such as yourself offering a realistic view of academia. Needless to say, I can't wait to get out!!

Grant

doctor baloney said...

Thanks a lot Grant, very kind of you. I really enjoy the OB course, it's always a good excuse to dust of unused corners of the brain for a term, at least!

With the consulting, if I were in your position I'd get industry experience first and then give it a go. Especially if you can get experience in a job which faces outward from your company e.g. integration, supply chain etc...

If you'd got into Accenture this early you'd have been coding in a cupboard for several years on 80 hours a week.....

Good luck for the future!

Joe

Unknown said...

Hey Joe. Another student from Organisational Behaviour here. I gotta say I love the term 'intellectual masterbation' and have to say i mostly agree with your thoughts in this blog. It's very odd that the only people who seem to read academic literature is other academics and the students who have to, to pass their exams. I don't think many of the 100s of articles I've read in the last 2 years will stick with me at all. I could probably count the ones i remember clearly on one hand.

You should update this blog more often! Oh and I'll return your book to you before the end of term. I keep forgetting to pop it in your office!

Anonymous said...

Just a quick message. I did OB last year and am now in the process of revising Org analysis and change, which may i tell you is a load of complete bollocks! The things i am learning now will prove of no relevance to me in the future and i feel this is completely where our university fails along with journals. Give us something we can use in the future and teach us how to be effective within an organisation rather than mindless paradigms etc and the course would be far better and we would be far better prepared for the future!