Dragons!

I thought I'd write this post as a few people have recently asked me what being on the Dragon's Den was like. For those of you who don't know me, my best friend and I started a company (StayMobile Ltd) a couple of years ago to build and install mobile phone recharging lockers for airports, gyms, festivals, conferences etc....

Anyway, rather than go into all the details about who was nice (Deborah!) and who was horrid (Theo!) which you can read elsewhere, two things caught me off guard. The first how naive I was in preparing for the whole thing as business instead of a showbiz. The contestants are, we found out quickly, treated like circus animals, and prodded, upset and disrupted as much as possible so to produce a show of emotion, be it nerves, anger or upset. I won't go into the details of how this is achieved, but needless to say that the CIA could learn a few tricks on breaking detainees (as they have come to be known).

The second is the speed at which the BBC transform from caring, excited and promising to cold and controlling. After your 2 hour gruelling interview (which many hardened entrepreneurs leave in tears) you quickly informed that any contact with the press must be via the BBC. My posting on Facebook of Something I Saw in the studios was (somehow!) found within hours of me posting it. I was telephoned and threatened with a visit from BBC lawyers if I did not remove it immediately.

The best thing about the whole experience was meeting other entrepreneurs who, with the odds against them and the cynics and told-you-sos at their heels, risk very public failure in pursuit of a chance. If I could do it all again, I certainly would. But this time I'd hit Theo.....